Messages about democracy, freedom, and participation need to connect to safety, stability, dignity, and the realities of everyday life. Galvanize Action’s Strengthening Democracy videos link big civic and political stakes to kitchen-table concerns such as costs, security, fairness, and whether families can build a decent life. Our messaging encourages behavioral shifts by making prosocial action more visible. By showing how people like them are engaging, we reduce the perceived social risk of participation and help correct misperceptions that keep our audience silent.
Many of our videos are available in 15 and 30-second versions. Share whichever you prefer!