Galvanize Action’s Economic Accountability videos redirect grievances and connect economic policy to daily life, focusing on the role women play in economic decision-making to boost political self-efficacy. The use of effective stories reveal that financial stability depends on systems working for everyone and on people being able to rely on one another, which helps combat the “us vs them” thinking that can lead to scapegoating marginalized groups.
Many of our videos are available in 15 and 30-second versions. Share whichever you prefer! Our newest ad, Case File, addresses growing economic insecurity for working families, our audience's greatest anxiety point. We produced ads for Pennsylvania's 7th, 8th, and 10th districts, Michigan's 4th and 7th, and Iowa's 1st.