MARCA by BolognaFiere & ADM is Italy's annual conference and exhibition dedicated to Private Label - and the only event globally where food, fresh produce, non-food categories and the full upstream supply chain share the same floor, with a conference programme anchored by proprietary market data and live innovation showcases. The 22nd edition just closed with record results: 25,000+ professional visitors (+9%), 1,540 exhibitors (+18%), 110 international companies (+25%), 300+ strategic buyers from 30 countries. Exhibition space sold out across 10 halls.